The rises of digitalization in today’s society have resulted in an abundance of data – all ready to be explored. According to Forbes, big data technology adoption in enterprises soared from 17% in 2015 to 59% in 2018.

It has become a trend that most innovative start-ups are beginning to adopt, especially in the EdTech industry. The advancement of the Internet has facilitated the EdTech sector towards smart learning environments such as the Learning Management System (LMS) platforms, Bring Your Own Device (BYOD), E-learning, Forums and Concept Maps. All these are the by-product of the Internet and its rich data trails. 

Pioneer of data-driven decision-making (DDDM), Google and Facebook, have significantly influenced the way we analyse big data. Each entity chooses to develop tools and technology to sustain the big data ecosystem. Google applies big data to provide us with all the information we want, effortlessly, hassle-free. The capability of big data is immense that it can sift through millions of sites and petabytes of data within milliseconds. 

Facebook, on the other hand. uses big data to keep us all connected. The ‘throwback’ posts, images and likes you might see on your timeline are examples of how the brand utilize big data. There are millions of posts, likes and shares every day, since the booming era of social media platforms, making Facebook as one of the largest repositories of social media data deluge. 

Meanwhile, the convergence of technology and big data gives birth to a whole new level of education. Debate on the best approach of setting up standards, simplifying processes as well as designing curricula and administering school or college has been ongoing for years. In the EdTech sector, big data can be utilised to guide institutions in effective decision making while creating a whole new excitement around the education itself.  

Big data allows educational institutions to provide a more personalize experience to their students and staff by removing data silos and traditional classes. According to an article written by Ellen M. Granberg, “As they introduce more and more technology into the classroom, faculty are finding it raises the quality of class discussion and involves students much more deeply in their own education.”

The advancements of computing have opened a new door to gather data and it will continue to disrupt the existing process of administration, teaching, learning and academic work. 

On the contrary, traditional analysis method such as query and reporting, or spreadsheet analysis are no longer able to cope with the complexity and size of current data sources. Thus, making the process is rather inefficient and often resulting in substantial delays in analysing readily evident data or feedbacks. 

Despite being a niche topic, big data is definitely beginning to grow.